MKT 60

Salesforce Sales Operations

4 Unit(s)

This course culminates in achievement of a Salesforce Sales Operations Professional Certificate. In this course, students will learn foundational concepts in sales operations and will develop fundamental skills in Salesforce and knowledge of the functions of Salesforce Sales Cloud. This course explores Customer Relationship Management (CRM) and optimization of marketing and sales development. Students will learn to utilize a suite of tools in Salesforce including products and contracts and will become familiar with customer support through dashboards and reporting.

This course is offered in partnership with and is available to all undergraduate students. In addition to earning academic credit, students may receive a professional certificate from Coursera.