Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

Course Schedule - course offerings by term
Academic Calendar - important dates
University Catalog - comprehensive information
(prior catalogs)

NUMBER COURSE TITLE

DBA 872

Digital Marketing and New Media

4 Unit(s)

The dramatic growth in digital platforms has transformed marketing. Via extensive review of the research literature, this course examines a variety of topics in the field including online advertising, electronic word-of-mouth, social media, the impact of mobile platforms, and evolving consumer behavior.