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Marketing, Global MS (Worldwide)

Program Overview

Golden Gate University designed an accelerated graduate program that is dedicated to working professionals residing in China. Using a 7.5-week term format, this program is offered online in Chinese (Mandarin) through our partner, Beacon Education. Note: This program is available only to students who enroll via the Beacon Education platform.

Aligned to GGU’s leadership and service mission, the Global Master of Science in Marketing (GMSM) is a rigorous, language accessible, fast-paced 27-unit degree focusing on providing tactical and strategic leadership and service skills necessary to navigate the rapidly evolving global management, marketing, and strategy ecosystem and its issues. Offered in an accelerated delivery GMSM students take key courses that focus on global issues impacting organizations, markets, leadership, and service. Building on existing GGU marketing courses, the GMSM program is designed for the global marketplace. To be inclusive and accessible to the cross-cultural and inter-cultural marketplace, the curriculum is delivered in online and language accessible format.

Learning Outcomes

Graduates of this program will have the knowledge and skills to:

  • Understand the place and contribution of marketing to the business enterprise, locally and globally.
  • Describe major bases for segmenting consumer and business markets.
  • Describe the major types of consumer buying behavior, the stages in the buyer decision process and completely outline the components of the marketing mix.
  • Identify the roles of advertising, sales promotion, public relations, personal selling and direct marketing in the promotion mix; compare and contrast integrated marketing communications with a non-integrated approach to the promotional mix.