This course is the second in a two-part series which culminates in achievement of two Professional Certificates: Google Digital Marketing & E-Commerce and Meta Social Media Marketing. The first course, MKT 61A, introduces students to the fundamentals of digital marketing, including e-commerce and social media marketing. This course covers e-commerce and social media marketing in-depth and includes a final capstone presentation tailored to prepare students for competitive jobs in the field. Students will learn how to build and manage e-commerce stores and develop customer loyalty. They will explore the ins and outs of social media marketing, management, and advertising, including measurement and optimization of social media campaigns.

This course is offered in partnership with Outlier.org and is available to all undergraduate students. In addition to earning academic credit, students may receive a professional certificate from Coursera. Prerequisite(s): MKT 61A.