This course is the first in a two-part series, the second of which culminates in achievement of two Professional Certificates: Google Digital Marketing & E-Commerce and Meta Social Media Marketing. In this first course, students will be introduced to the foundations of digital marketing and e-commerce. Students will explore strategies and tools for customer engagement, including search engine optimization (SEO), search engine marketing (SEM), and display advertising. It will cover platforms including Canva, Constant Contact, Google Analytics, Hootsuite, HubSpot, Mailchimp, and Twitter. The course will cover email marketing and marketing analytics and will introduce social media marketing, which will be explored in further depth in the second course in the series, MKT 61B.

This course is offered in partnership with Outlier.org and is available to all undergraduate students. In addition to earning academic credit, students may receive a professional certificate from Coursera.