Persuasive storytelling is key to becoming a winning trial lawyer. This advanced “how to” course is for students who want a deeper dive into the science and art of jury storytelling and persuasion. Students will be introduced to the trial preparation techniques of some of the most successful trial lawyers in the country. Topics will include how to let your story do the arguing for you, how to successfully use focus groups, how to combat cognitive biases of jurors, and how to become more persuasive through proper framing, among others. Utilizing interactive strategies, students will practice and hone their courtroom persuasion skills. Class size will be limited. Prerequisite: Trial Advocacy or STEP or permission of the professor.