Global Strategic Planning
The course applies the concept of strategy to international business. Students review the concept of Competitive Advantage and analyze it as the driver of strategy. The course considers the role that strategic planning plays in expanding to global markets. Study of mission, vision and values, environmental scanning, and strategic analysis are applied to issues in global business. Students apply a case method approach to strategic issues and gain new skills in developing large scale projects related to global strategy. The course enables students to see business in a holistic way, equipping them with new skills to help their firms make the most effective strategic decisions in a highly competitive global economy. Prerequisite(s): MGT 179.