DATA 105

Introduction to Social Media & Web Analytics

3 Unit(s)

In this course, students will learn the basics of analysis of social media and web data, using R programming language. Students will also learn the basics of text mining. Students will use and apply R for techniques such as sentiment analysis in order to gain behavioral insights from social media and web data utilizing various application programming interfaces (API) and will take a critical approach to the benefits and limits of such analysis. Prerequisite(s): DATA 104​.