Earn Your Master’s in Marketing
Learn on Your Schedule | Online or Hybrid
Bridge Traditional Marketing with Cutting-Edge Technologies
Prepare for the future of marketing with Golden Gate University’s innovative Master of Science in Marketing program. Our program blends traditional marketing principles with emerging digital platforms and tools, giving you a competitive edge in this rapidly evolving field.
Learn from leaders who do what they teach.
You’ll learn from leading Bay Area marketing executives who bring real-world experience to the classroom as you explore the latest industry trends and gain practical skills in AI, storytelling, marketing analytics, and integrated marketing strategies.
Build your network and elevate your career.
Our dynamic courses and career development opportunities—including networking events, speaker series, and workshops—will prepare you for leadership roles, from digital strategy to brand management to C-suite positions. You’ll graduate with the specialized skills and marketing expertise you need to succeed in today’s global marketing landscape.
Program Overview
Online or Hybrid Courses
27 Credits
No GMAT or GRE Required
Learn From Bay Area Marketing Executives
Gain Practical Skills in Cutting-Edge Tools
Graduate in as Few as Two Years
Typical completion time is less than 24 months.
Curriculum Highlights
During the Master’s in Marketing program, you will engage with global business challenges, gain practical experience with emerging digital platforms and tools, and explore the latest industry trends.
You’ll dive deeper into key areas of marketing, including:
- Artificial Intelligence
- Consumer Behavior
- Brand Management
- Integrated Marketing Communications
- Product Development
- Marketing Analytics
- Social Media Marketing
- Digital Strategy
- Storytelling
- Content Marketing
GGU has really lived up to its promise of offering real-world, practical learning that you will apply right away. I worked with wonderful professors, and I love that they brought their practical field experience to the learning process.
Transform Your Marketing Career
Earning your Master’s in Marketing gives you endless career opportunities, as the skills you gain throughout this program are valued across all industries. Graduates of the program are well-prepared to lead high-performing marketing teams in a variety of senior marketing roles.
The marketing profession is expected to grow significantly over the next decade, with the Bureau of Labor Statistics projecting more than 36,000 new jobs each year, on average, through 2033. Master’s in Marketing graduates can also expect to see a jump in their salary potential, as people with a master’s degree can see an average salary increase of 38% over those with a bachelor’s, according to a BLS study.
Potential career opportunities for graduates of the Master’s in Marketing program include:
- Marketing Manager
- Director of Digital Marketing
- Market Research Analyst
- Content Specialist
- Public Relations Manager
- Advertising and Promotions Manager
- Social Media Manager
- Brand Manager
- Chief Marketing Officer
Why Choose GGU?
Industry-Experienced Faculty
At GGU, 80% of our faculty are scholar practitioners who currently work in the fields they teach. You’ll learn directly from experts who can share valuable insights into what today’s employers are looking for.
Small Class Sizes
With an average class size of 17 students, you’ll get a more personalized experience at GGU. Here, you’ll be able to collaborate with classmates and form lasting connections with your professors.
Flexible Lifestyle
We offer online and hybrid degree programs that are designed for busy adults. With 3 start terms per year and convenient 15-week courses, you’ll be able to manage your schedule the way you want while you balance school with work, family, and life.
World-Class Education
We’re committed to providing adult learners with the best education available. Our programs are accredited by WASC Senior College and University Commission (WSCUC), and GGU is consistently ranked as a top university for working professionals.
About Golden Gate University
At GGU, our mission is to help you build a brighter foundation for your future through higher education. As one of California’s oldest private and nonprofit universities, Golden Gate University has been focused on providing practical, career-focused degrees to working adults since 1901.
Over the past 25+ years, we’ve evolved to meet the needs of nontraditional students by offering flexible online and hybrid programs in the growing fields of business, finance, law, technology, taxation, and accounting.
Our location in the heart of San Francisco’s high-tech and financial district provides you with access to some of the world’s biggest companies — even as an online or hybrid student. Whether you’re ready to finish your degree, make a career change, qualify for a new job, or simply set yourself up for future success, Golden Gate University is here to help you make your goals a reality.
70K+
GGU Alumni Worldwide
98%
of Grads Recommend GGU
60+
Degrees Designed
for Working Professionals
Important Notice for Oregon Residents
Due to state regulations, residents of Oregon are not permitted to enroll in online master’s degree programs offered by out-of-state universities if the program is fewer than 30 units. As a result, Oregon residents are not eligible to enroll in this program.
Golden Gate University is accredited by WASC Senior College and University Commission (WSCUC).
To learn if GGU is allowed to offer online education in your state, click here.
