This course examines the strategic role of artificial intelligence (AI) as a transformational and innovation-driving force in modern business. Through a combination of conceptual frameworks, case studies, and practical insights, students will explore how AI technologies-ranging from machine learning and natural language processing to computer vision and generative AI-are reshaping competitive landscapes, redefining value chains, and enabling entirely new business models. Students will analyze how AI is applied across core business functions (e.g., marketing, finance, operations, HR, customer experience), evaluate the strategic implications of AI adoption, and learn how to build innovation strategies that leverage AI responsibly and effectively. Prerequisite(s): MSAI 300, MSAI 301, and MSAI 305.