MSBA 328

Enterprise Data Management & Visualization

3 Unit(s)

This course focuses on communicating data, and performance insights in clear, actionable formats for decision makers in modern organizations. In the AI-driven enterprise, effective visualization and storytelling are essential for translating complex analytics, and enterprise data into strategic insights that support performance management and operational decision-making.

Students will explore how data visualization, dashboards, and narrative techniques are used to monitor organizational performance, track key performance indicators (KPIs), and support enterprise performance management (EPM) processes.

Through hands-on exercises and a final project, students will design and develop interactive dashboards and visual analytics applications using modern business intelligence tools such as Tableau.

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