This course introduces students to the concepts, methods, and technologies used to derive predictive and generative value from business data in the age of Artificial Intelligence. Students will develop a practical understanding of machine learning, generative AI (GenAI), and emerging agentic AI systems, and how these capabilities are transforming decision-making in modern organizations. The course covers the end-to-end analytics workflow, including data preparation, feature engineering, model training and evaluation, and deployment. Prerequisite(s): MSBA 300, MSBA 302, and MSBA 320.