MSBA 324

Data and Social Media Analytics

3 Unit(s)

Students will be introduced to data analytics, social network and media analytics and web analytics using the R language. They will learn skills, methods and tools necessary for data and social media analytical work in a broad variety of businesses situations with a range of data structures. Students will learn how to acquire information in a variety of forms, such as text (newspaper articles, tweets, blog posts, and social messages), numbers (from web analytics) and transform them into data, which they will be able to analyze applying statistical methods with the help of R. Upon completion of the course, students are expected to be able to complete basic media analysis as part of marketing or competitive research; to run methodologically sound analysis of social media; to report on web analytics; and to apply basic statistical concepts to a variety of analyses.

Prerequisite(s): BUS 240 with a grade of “B” or better.