Artificial intelligence (AI) is transforming both service and goods-producing industries, reshaping how organizations create value, engage customers, manage operations, and innovate. This course examines the application and impact of AI across diverse sectors, including healthcare, financial services, education, retail, professional services, transportation, government, and manufacturing. Students explore how AI technologies – including machine learning, generative AI, natural language processing, computer vision, predictive analytics, and digital twins – are being integrated across service and industrial value chains.

Through a structured blend of frameworks, case studies, hands-on activities, and applied projects, students evaluate how AI enables personalization, automation, productivity, responsiveness, quality, scalability, agility, and sustainable innovation. In service industries, emphasis is placed on customer experience, service delivery, personalization, operational efficiency, and new service models. In manufacturing and goods-producing industries, students examine AI applications across design, production, quality management, supply chains, logistics, and Industry 4.0 environments.