EMBA 312

Formulating and Implementing Business Strategy

3 Unit(s)

Students will learn about the development and implementation of strategies for gaining competitive advantage in a global economy. This course addresses the roles that different organizations within a company play in strategy formulation and implementation. Students will consider the strategic problems encountered by top-level managers in a competitive global market from an integrated perspective. They will learn varied approaches to analyzing strategic situations, developing a competitive strategy and managing policies to implement these strategies including controlling organization wide policies, leading organizational change and the allocation and leverage of resources. Students will be expected to craft a workable strategy, develop an implementation plan for communication to functional areas within an organization.