Colors
This brand guide supersedes previous guides.
As general guidance, aim for a use ratio of 50% white, 35-40% GGU Blue/GGU Dark Blue, up to 10% gold, and up to 5% quartz.
Only use the colors specified below.
GGU Blue
#003468
GGU Blue is the primary brand color.
Use as a background, border, and text color for headings and titles.
GGU Dark Blue
#0C2340
GGU Dark Blue is a darker alternative to GGU Blue. Use it to add depth.
Use as a background and border color.
Gold
#DCA518
Gold is an accent color. Use it sparingly for special emphasis.
Use as an accent, border, and text color.
Quartz
#7C8DA3
Quartz is the color to mark AI and digital content.
Use extremely sparingly as a background or border color.
Do not use as a text color.
White
#FFFFFF
White is the primary background color. Use it for most page backgrounds and negative space.
As a font color, use White against GGU Blue or GGU Dark Blue backgrounds only. Do not use as a font color against any other background colors.
Fog
#F5F4F1
Fog is a secondary background color where an alternative to white is needed.
Use sparingly as a background color. Do not use as a font color.
Black
#000000
Use Black as the font color against White and Fog backgrounds. Do not use as a background color.
Color Usage Summary
Background Colors
- White (primary, with GGU Blue text for headings, Black for body text)
- GGU Blue (with White text)
- GGU Dark Blue (use sparingly, with White text or Gold text)
- Fog (use sparingly, with GGU Blue text for headings, Black for body text)
Text Colors
- Black (on White and Fog)
- GGU Blue (on White and Fog)
- Gold (sparingly, on GGU Dark Blue only)
Border Colors
- GGU Blue (primary)
- Gold (ceremonial and special emphasis only, sparingly)
- Quartz (AI and digital content only, very sparingly)
Accent Colors
- Gold (use sparingly)
- Quartz (AI and digital content only, very sparingly)
Typography
Font Installation Instructions
Windows: Go to Microsoft’s Manage Fonts page, scroll down, and click on the “Add a font from a file” dropdown.
MacOS: Go to Apple’s Font Book User Guide.
Inter
Inter is GGU’s primary typeface. Use it for headings, navigation, body copy, captions, buttons, and UI.
Source Serif 4
Source Serif 4 is GGU’s secondary typeface. Use it for pull quotes and editorial headlines only. Never use it for body copy, navigation, or UI.
Logo
The GGU logo may not be modified, recolored, stretched, rotated, or altered in any way. Use only the approved logo files provided.
