DBA 840

Foundations of Digital Strategy

4 Unit(s)

A digital strategy is a plan for maximizing the business benefits of technological changes and advancements and aligning with business strategy. This course enables students to analyze and understand how technological change impacts firms, markets, supply chains, and regulatory/policy structures. Information and communication technologies play multiple roles within businesses, organizations, industries, and societies. This course will examine the role technological changes and advancements (e.g., IoT, RPA, Big Data Analytics, AI/ML) play in disrupting, innovating, and transforming businesses in a variety of contexts.