MSBA 324

Web and Social Network Analytics

3 Unit(s)

Focus is on the practice of business-oriented analytics by means of statistical methods, using statistical software R. The course introduces analytical techniques applicable for solving common business problems, techniques to analyze social media, and techniques to study data on web/app users. Apart from learning statistics and software R, students will be introduced to the concept of the Application Program Interface (API) in the context of data retrieval from Twitter, Facebook, and Google Analytics. Upon the course completion students are expected to be able to select the right statistical method corresponding to the business problem. Compute and interpret results of a statistical analysis and produce practical business recommendations. Prerequisite(s): BUS 240 with a grade of “B” or better. Cross-listed with and equivalent to the following course. (Note: no academic credit is awarded for retaking equivalent course.): MKT 324.