MKT 55

Marketing Content Strategy and Branding

3 Unit(s)

In this course you will dive deeper into branding and discover content marketing. You will learn why branding is crucial at every step of the customer journey and how to use content marketing to attract a defined audience through creating and distributing exciting content. The course gives you the opportunity to learn about best practices for creating effective content across various digital marketing channels. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy and search engine optimization. Students will also have the opportunity to create their own marketing content for various platforms. Prerequisite(s): MKT 50.