MKT 50

Foundations and Strategy of Digital Marketing

3 Unit(s)

As we deepen our relationships with the internet and our devices, there is more opportunity to communicate to customers online. Today over 50% of all marketing expenditure in the US goes to digital marketing and this number is growing every year. In this course, you will be introduced to the world of digital marketing and how to create strategies that ensure you achieve your marketing goals. You will understand how to think about your customer, different channels you have available to you and how to measure and improve your marketing campaigns.This course aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company. This is the first course in Facebook’s Digital Marketing curriculum and is required to gain the Digital Marketing certification. Corequisite(s): ENGL 50 or ENGL 60.