MKT 165

Social Media Marketing

3 Unit(s)

There are currently 3.2 billion people using social media around the world and the number is growing. As consumers increasingly spend time on social media platforms, it has become more useful than ever to know how to navigate and communicate through social media. In this course you will learn how to create a social media strategy that achieves your goals. You will learn about different platforms, the array of interactions open to you, and get hands-on experience utilizing your social media skills and creating a simulated Facebook campaign. Prerequisite(s): MKT 50MKT 55, and MKT 150.