MKT 155

Email Marketing

3 Unit(s)

Email marketing offers the digital marketer a channel to reach customers directly in a personalized way. Email marketing is effective at customer acquisition and retention: it is a way to maintain your relationship with customers and interested parties. In this course, you will learn how best to employ email marketing in your campaign to great success. The course will cover best practices of when to use email, best practices for email design, and how to organize your campaign. You will also learn how to analyze and optimize campaigns to increase future effectiveness. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. After completing this course you should gain a holistic understanding of email marketing and be ready to create campaigns that engage customers. Prerequisite(s): MKT 50. Corequisite(s): MATH 20.